Build a Business You Love Without Bending Yourself to Fit Someone Else's Formula
Soulful Marketing is all about the above and more. It's rooted in sharing my experience in the 3 Core M's for your business: Mindset, Messaging, and Marketing, to create an incredibly successful business you love, and more importantly, impact hundreds and thousands of people.
This is Your Roadmap to a More Fulfilling Business and Life by Impacting More Lives
I want to share with you how to create genuine connections with your audience, understand their needs and desires, and deliver value that aligns with your own values and purpose.
If marketing feels heavy, confusing, or out of alignment — this is for you.
That’s why I created The Soulful Marketing Weekly Personal Notes (or my eNewsletter for short).
(I overdeliver in your inbox every week. )
Think of these weekly personal notes as you and me sitting at your kitchen table. Each week, I pass a note across the table. I'm sharing what I’ve learned about my 3 M’s — Mindset, Messaging, and Marketing. It's always an impactful lesson, story, idea, a book you have to read, some cool links, updates on AI, and, of course, more.Â
It’s also a reminder that you don’t have to do this alone; this 3rd way is a better, more aligned way to market your business.
Soulful Marketing isn’t just a weekly personal note from me. It’s a movement and place where we practice together — a place where you stop performing, pushing, and start building a business that’s rooted in trust, built on your values, and creating genuine connections with your dream clients.
Here’s what you’ll find inside each weekly personal note:
- You will see me in your inbox every Thursday.
- You'll receive my best insights, based on what I've discovered over the past two decades in online marketing.Â
- It's a 5-minute read. And you will get the latest proven and inspiring info on my 3 M's:
1. Mindset -Â Lots of good stuff on perspective, mindfulness, being present, achieving more, and even manifesting too!
2. Messaging -Â Copywriting, storytelling, authenticity, connecting, and more.
3. Marketing - Case studies, proven strategies, latest in AI, how to use it, latest tools, and more.
4. Plus: Cool links, AI Info & Resources, and more.
My goal each week is to leave you with some inspiration, proven marketing strategies, and the support you need to create a successful business that you absolutely love.Â
We're in this together, through it all. I'm here, knowing no matter what's happening in your business or life, you are not ever alone.
And whether you decide to get my personal notes each week or not, please remember this: you are talented, incredibly gifted, and the world is waiting for you to share it in a big way. I will always be here, hands at your back.
If this feels like the kind of support you’ve been craving, add your name below. I’ll be in your inbox Thursday morning with your first note of inspiration and strategy.
P.S. When you share your email with me, it’s an act of trust. And I don’t take that lightly. My promise is to earn it each week by providing you with real value and support that will inspire, make an impact, and that you can implement and use right away.
P.S.S. I answer all my emails myself. So when my first email lands in your inbox, hit reply. I’d love to connect and find out more about you and your business.
Some of Soulful Marketing's Current and Previous Clients Include:






My Soulful Marketing Personal Notes: Your Roadmap to a More Fulfilling Business and Life.
Hi – it’s me again. You’re still here – which tells me you’re curious about what this weekly note could mean for you.
Here’s the straight truth: after 2 decades in the online marketing world, I’ve seen it all, from the skeevy tactics to the one-hit wonders calling themselves experts. If you’re looking for a quick fix to make a buck, this isn’t the place.
What I do share are the strategies and stories I know work, the ones rooted in alignment, connection, and values. I’ve been behind the scenes of many successful marketers, and I’ve learned what creates real success (and just as importantly, what doesn’t). If you're ready for marketing that fits you, your mission, values, and way of serving, then you're in the right place.Â
You’re my people.
Click below to get my once-a-week, 5-minute read.
Always free. Always written by me.
Each week, you’ll get inspiration, proven strategies, and support for your business journey.
P.S. The best part? If it’s not for you, no harm, no hard feelings. Just unsubscribe anytime. Simple as that.

Dan Kennedy, Marketing Legend
“Shannon knows her stuff when it comes to using all kinds of media — she even brings her pets in to connect with readers. She created an excellent print newsletter back in the day, and now her eNewsletter lands right in your inbox with the same creativity and connection. I interviewed her on stage at an AWAI workshop because her work truly stands out.Â