About Shannon

High-Level Strategic Online Marketing Coach & Launch Strategist

Who is Shannon McCaffery?

My company began from own spiritual quest, my own spiritual journey to find more to marketing than just selling something...  It's really about serving, supporting and helping to make a difference in people's lives, whether it's through a book, a video, a course, a service offered.  There are many, many ways to passionately give and help support others who want to change, improve and better their lives.

My story at a glance- I always thought I'd be a lifer, working at the same company until I retired. That's what everyone else did, so that's what I thought would be best.

As life would have it, things didn't quite turn out how I'd planned, being in the publishing world in the '80s, & 90's they were buying and selling each other like no tomorrow. I went through so many mergers my head was spinning. Until the last one, when I made the decision to stop the madness and simply start my own business. I was inspired by my mentor who encouraged me and said he would help me.  So that's where my real entrepreneurial roots began.  

I've had my own business for over 13 years now and simply love being my own boss. Through these years I've really grown and focused more on what I was really passionate about- and that's learning-- I'm a voracious learner.  

Soulful Quest

I wanted something more fulfilling in my life than just marketing.  I began my own soulful, spiritual journey- attending inspiring workshops with Marianne Williamson (and even meditating with her one on one- simply amazing), and Pema Chodron, Elizabeth Lesser (Co-Founder of Omega Institute), Thich Nat Han, Paul Selig (author of I Am The Word), Abraham (Esther Hicks), Wayne Dyer, Doreen Virtue, Christine Warren and many, many other inspiring, spiritual teachers. I've attended workshops at Omega Institute, Kripalu and Esalen.

I Mainly Work With...

This is why I mainly work with entrepreneurs and business owners in the health, wellness and healing areas. 

One of my gifts is being able to accurately assess your online marketing (offline and event marketing), pinpointing key areas to increase its impact, which in turn generates more money in the bank for you.

I specialize in working with entrepreneurs and business owners, creating online marketing funnels, surveys/questionnaires, creating information products, filling big events and creating more profits, and doing money-making product launches.

Some of the countless entrepreneurs and companies I've helped include Dr. Perlmutter, Dan Kennedy, Leeza Gibbons, Janet Attwood, Trudog.com, Lisa Sasevich, Jack Canfield, Andrew Lock Alex Mandossian, Yanik Silver, Jeff Walker, Women On Fire, and Surf City Apps, to create more successful businesses and product launches. Check out this page for some specifics!

Why This Soulful Marketing System?

I created this system blueprint because one of the biggest issues my clients were having is they knew they wanted to market and/or launch something, but they were stuck on HOW to get started. They were confused about WHAT their next step would be.

There’s SO MUCH information out there on the internet about how to market and launch online.  Some of it is good and a lot of it, in my opinion, not so good. PLUS, A LOT of it, can be VERY CONFUSING, and definitely NOT SOULFUL. No one teaches you how to be your authentic self so people will know, like and trust you to help them. And all of this stuff online, how much of it is PROVEN and based on REAL Experiences?! 

Even the many courses out there you can buy, they are STILL VERY CONFUSING…. 

After being able to truly help my clients using my Soulful Marketing System, I thought it was about time to share this 7-Step Soulful Marketing System with folks just like you! 

After marketing and launching online/offline products, coaching services, events, etc., for over 13 years, I saw by using my system, my clients started really excelling and creating tons of success in their business.  Combined my clients have made over $10m in sales.  I’d say that’s a pretty good track record for success.

The Fine Print

I was a former executive from corporate America, and have over 20 years of experience in coaching, marketing, communications, management, and sales, working at several Fortune 500 companies, including Cendant, Random House, McGraw Hill, Simon & Schuster International and Pearson, plc.



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