About Shannon

High-Level Strategic Online Marketing Coach & Launch Strategist

Who is Shannon McCaffery?

My company began from my own spiritual quest, my own spiritual journey to find more to marketing than just selling something... It's really about serving, supporting, and helping to make a difference in people's lives, whether, through a book, a video, a course, a live event, or a service offered.  There are many ways to passionately give and help support others who want to change, improve, and better their lives.

My story at a glance- I always thought I'd be a lifer, working at the same company until I retired. That's what everyone else did, so that's what I thought would be best.

As life would have it, things didn't quite turn out how I'd planned. Being in the publishing world in the '80s, & 90's they were buying and selling each other like no tomorrow. I went through so many mergers my head was spinning. Until the last one, when I decided to stop the madness and start my own business. I was inspired by my mentor, who encouraged me and said he would help me.  So that's where my real entrepreneurial roots began.  

I've had my own business for over 16 years now and love flexibility and creativity. Through these years, I've really grown and focused more on what I was really passionate about- and that's learning-- I'm a voracious reader and learner.  In fact - take a look at one of my passion projects: BooksYouGottaRead

Soulful Quest

I wanted something more fulfilling in my life that could add to my marketing, coaching, and consulting business.  I began my own soulful, spiritual journey- attending inspiring workshops with Marianne Williamson (and even meditating with her one on one- simply amazing), Pema Chodron, Elizabeth Lesser (Co-Founder of Omega Institute), Thich Nhat Hanh, Paul Selig (author of I Am The Word), Abraham (Esther Hicks), Wayne Dyer, Doreen Virtue, Christine Warren and many, many other inspiring, spiritual teachers. I've attended workshops at Omega Institute, Kripalu, and Esalen.

I Mainly Work With...

This is why I mainly work with entrepreneurs and business owners in the health, wellness, healing, personal development, and creative areas. 

One of my gifts is working with clients to help them connect to the greater mission and vision of their business and who they serve. In my experience, if you're not soulfully connected to the mission and vision of your business, it will have lackluster results, and I have seen it time and time again. One of the big reasons launches fail is the disconnect of your course, product, service, and messaging to your core dream client/customer. 

Marketing is changing. If you want to reach more people and be incredibly successful, your business has to have a deeper image, and it needs to show up in your marketing and messaging. Think of companies like Apple, Bombas, Tesla, Passion Planner, and Disney.  Marketing is really about values.  All these companies live and breathe them. Plus, they all have a clear mission and vision to give back, inspire, and change the world in some big way. We all need to think more like that. AND it needs to show in our story, our marketing, and our messaging. 

I specialize in working with entrepreneurs and business owners, creating online marketing funnels, surveys/questionnaires, creating information products, filling big events, creating more profits, and doing money-making product launches.

Some of the countless entrepreneurs and companies I've helped include Dr. Perlmutter, Dan Kennedy, Leeza Gibbons, Janet Attwood, Trudog.com, Lisa Sasevich, Jack Canfield, Andrew Lock, Alex Mandossian, Yanik Silver, Jeff Walker, and more. Check out this page for some specifics!

Why This Soulful Marketing System?

I created this system to help my clients because:

  • There was a disconnect between their mission and vision and what they were selling. They weren't authentic in their marketing, and their sales suffered because of that.
  • One of their biggest issues was they wanted to market and/or launch something, but they were stuck on HOW to get started. They were confused about WHAT their next step would be.
  • They despised marketing and thought it was either evil, sleazy, or just plain dreadful, and they didn't want to market like that. 
  • They wanted something SIMPLE that wouldn't take hours and hours to learn HOW to do.

There's SO MUCH information out there on the internet about how to market and launch online.  Some of it is good and a lot of it, in my opinion, is not so good. PLUS, A LOT of it can be VERY CONFUSING, and definitely NOT SOULFUL. No one teaches you how to be your authentic self, so people will know, like, and trust you to help them. And all of this stuff online, how much of it is PROVEN and based on REAL Experiences?! 

Even the many courses out there you can buy, they are STILL VERY CONFUSING…. 

That's when I developed my 7-Step Soulful Marketing & Launch System that I used with all my clients. After truly helping them make over $15m in sales using this system, I thought it was time to share it with you! 

I've worked with my clients using this system to market and launch their marketing and launching online/offline products, coaching services, events, etc. For over 15 years, my clients started using my system, excelling and creating tons of success in their business.  Combined, my clients have made over $15m in sales. 

Click here if you want to know more about the complete 7-Step Soulful Marketing and Launch System

The Fine Print

I'm also a former executive from corporate America. My earlier career and experience spans over 20 years in coaching senior executives, international marketing, communications, project management, market research, and sales. I've worked at several Fortune 500 companies, including Cendant, Random House, McGraw Hill, Simon & Schuster International, and Pearson, plc.



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